Cecilia Freccero
Marketing,
Customer
Experience & AI
About Me
Welcome to My Professional World
I am Cecilia Freccero, a specialist in Marketing, Technology, and Customer Experience (CX). Since the beginning of my career in the business world, my mission has been to optimize the way companies connect with their customers and collaborators, creating strategies that not only drive sales but also build lasting and meaningful relationships.
Professional Experience
- Director of Eclipse Experience (2022 – Present)
- Founder of Eclipse (2004 – 2022)
- Co-founder of Wit Advisor (2018 – Present)
- Google Women Techmaker Ambassador
- Mentor in the NAVES USA, WISE, and MET programs
- Instructor at the Ibero-American Business Academy
- Former Professor at the University of Salvador (USAL)
- Speaker at international events
NEW BOOK
"Boost Your Business Success with Customer Experience Marketing"
In this book, I share practical strategies to help entrepreneurs and professionals transform their relationship with their clients by integrating effective marketing and customer experience (CX) as pillars of growth and profitability.
Throughout its chapters, I explore how to build lasting emotional connections, how to design memorable experiences at every touchpoint, and how to measure the real impact that experience generates on business results.
It is a guide designed for those who seek to scale their businesses and organizations sustainably, aligning technology, strategy, and human heart.
news
Events & Press
Conference: Inspiring Leaders
On March 27, we had the honor of gathering at Lynn University – Boca Raton for a transformative day at the event Leaders Who Inspire: Brunch, AI, Sales, and Networking. As a speaker, it was a privilege to share the stage with so many women leaders...
Judge at the NAVES USA Program – 2024/2025 Edition
In 2024, I once again participated as a Mentor and Judge in a new edition of NAVES USA, organized by IAE Business School in partnership with Emprender América. More than 70 Latin American entrepreneurs took part in this acceleration competition, which concluded in March...
Speaker at the 2024 International Customer Experience Congress
On April 9, 2024, I had the honor of participating as a speaker at the International Customer Experience Congress, organized by the amazing team at Mide La Felicidad. This event brought together experts from across Latin America to share insights...