Cecilia Freccero, business coach
Increase today the SUCCESS of your business
Cecilia Freccero
Welcome to My Professional World
I am Cecilia Freccero, a specialist in Marketing, Technology, and Customer Experience (CX). Since the beginning of my career in the business world, my mission has been to optimize the way companies connect with their customers and collaborators, creating strategies that not only drive sales but also build lasting and meaningful relationships.
Professional Experience
- Director of Eclipse Experience (2022 – Present)
- Founder of Eclipse (2004 – 2022)
- Co-founder of Wit Advisor (2018 – Present)
- Google Women Techmaker Ambassador
- Mentor in the NAVES USA, WISE, and MET programs
- Instructor at the Ibero-American Business Academy
- Former Professor at the University of Salvador (USAL)
- Speaker at international events
NEW BOOK
"Boost Your Business Success with Customer Experience Marketing"
In this book, I share practical strategies to help entrepreneurs and professionals transform their relationship with their clients by integrating effective marketing and customer experience (CX) as pillars of growth and profitability.
Throughout its chapters, I explore how to build lasting emotional connections, how to design memorable experiences at every touchpoint, and how to measure the real impact that experience generates on business results.
It is a guide designed for those who seek to scale their businesses and organizations sustainably, aligning technology, strategy, and human heart.
news
Events & Press
La nueva era del marketing
Hoy quiero compartir algo muy especial. En mi última presentación en la iglesia de St. Katharine Drexel tuve la oportunidad de conversar sobre uno de los temas que más apasiona a las empresas en este momento: cómo la experiencia del cliente y la inteligencia...
Interview in La Nación: Challenges and lessons learned from entrepreneurship in the United States
Tuve el honor de ser entrevistada por el diario La Nación, uno de los medios más prestigiosos de Argentina, para compartir mi experiencia de vida y profesional en Estados Unidos. En la nota, titulada “Con una visa especial, cuenta los desafíos de emprender...
Naves USA Program 2023/2024 Edition
Durante 2023 tuve el honor de ser Mentora y Jurado en NAVES USA, el programa de aceleración del IAE Business School (Universidad Austral), acompañando a más de 200 empresarios latinos en su proceso de crecimiento. La competencia culminó en marzo de 2024 con una emocionante final en la Universidad...