About Me

Cecilia Freccero

 

I am María Cecilia Freccero, a specialist in Marketing, Customer Experience, and Technology, focused on transforming how companies connect with clients and teams. Throughout my career, I founded Eclipse, a Digital Marketing Agency, later evolved into Eclipse Experience, a comprehensive Marketing and Strategic Business consulting firm, and co-founded Wit Advisor, a real-time CX and EX system powered by AI, internationally recognized.

I have been recognized by Google, the IDB, and IAE in various competitions and was selected as a Google Women Techmakers Ambassador.

I currently advise companies looking to scale commercially in the U.S., combining marketing strategy, technology, and human experience. I am also an international speaker and author of the book “Boost Your Business Success with Customer Experience Marketing.”

Shall we get in touch?

Mi history

Professional Experience

  • Director of Eclipse Agency (2004–Present): agency specialized in digital marketing, customer acquisition and retention through Google and Meta Ads campaigns, and SEO.
  • Co-founder of Eclipse Experience (2022 – Present):
    Consulting firm specialized in marketing strategies, digital transformation, and customer experience.
  • Co-founder of Wit Advisor (2018 – Present): Innovative AI-based platform to optimize CX and EX management.
  • Google Women Techmakers Ambassador: Promoting female leadership in technology and digital transformation.
  • Mentor in programs such as NAVES USA, WISE, and MET: Supporting entrepreneurs and business owners in their commercial growth.
  • Instructor at the Ibero-American Business Academy and former professor at the University of Salvador (USAL): Teaching about marketing, sales, CX, and business digitalization.
  • Speaker at international events: Participation in conferences such as the Women Economic Forum in San Antonio, Texas; the Annual Customer Experience Congress in Ecuador, among others.

Awards and Recognitions

  • 2025 · Publicación del libro “Aumenta el Éxito de tu Negocio con Customer Experience Marketing”, disponible en Amazon.
  • 2024 · Invitada como speaker internacionalen el Congreso Internacional de Customer Experience, representando a EE.UU. (Mide la Felicidad).
  • 2024 · Miembro del Consejo Asesor Estatal de G100 International Leaders.
  • 2023/24 · Invitada especial al Google I/O, el evento anual de Google en Silicon Valley.
  • 2023/24 · Miembro del Jurado en el programa Naves USA, competencia de empresarios latinos en Miami.
  • 2022 · Seleccionada por Google como Women Techmakers Ambassador, promoviendo diversidad, inclusión e innovación en tecnología.
  • 2020 · Premiada por Google for Startups como Woman Techmaker por el desarrollo de Wit Advisor.
  • 2021 · Wit Advisor premiado internacionalmente por su innovación en gestión de experiencia de clientes y empleados (CX y EX).
  • 2019 · Premiada por el Banco Interamericano de Desarrollo (BID) por tu participación en programas de innovación para América Latina.
  • 2019 · Seleccionada por el IAE Business School para el LAC Startup Program, destacando tu liderazgo en transformación digital.