News
Press & Recognition
Throughout my career, I have been interviewed and featured in various media outlets, where I have shared my insights on marketing, customer experience, artificial intelligence, and business leadership. These publications reflect my commitment to innovation and my impact on the business world.
Cecilia Freccero, recognized by the IDB and Google – Infonegocios Article
It is a great pride to share that Wit Advisor, the customer and employee experience management platform I co-founded, was one of the Argentine startups selected by the Inter-American Development Bank (IDB) and Google to be part of the...
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I´m Cecilia
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NEW BOOK
"Boost Your Business Success with Customer Experience Marketing"
In this book, I share practical strategies to help entrepreneurs and professionals transform their relationship with their clients by integrating effective marketing and customer experience (CX) as pillars of growth and profitability.
Throughout its chapters, I explore how to build lasting emotional connections, how to design memorable experiences at every touchpoint, and how to measure the real impact that experience generates on business results.
It is a guide designed for those who seek to scale their businesses and organizations sustainably, aligning technology, strategy, and human heart.
