{"id":802,"date":"2025-01-17T19:06:56","date_gmt":"2025-01-17T22:06:56","guid":{"rendered":"https:\/\/ceciliafreccero.com\/?p=802"},"modified":"2025-04-27T19:09:46","modified_gmt":"2025-04-27T22:09:46","slug":"forbes-argentina-y-uruguay-automatizacion-con-inteligencia-artificial-y-experiencia-del-cliente","status":"publish","type":"post","link":"https:\/\/ceciliafreccero.com\/en\/forbes-argentina-y-uruguay-automatizacion-con-inteligencia-artificial-y-experiencia-del-cliente\/","title":{"rendered":"Forbes Argentina and Uruguay: Automation with Artificial Intelligence and Customer Experience"},"content":{"rendered":"<p class=\"p1\">Tuve el honor de colaborar como <span class=\"s1\"><b>autora invitada<\/b><\/span> in <span class=\"s1\"><b>Forbes Argentina<\/b><\/span> and <span class=\"s1\"><b>Forbes Uruguay<\/b><\/span>, compartiendo una mirada estrat\u00e9gica sobre un tema fundamental para las empresas de hoy:<\/p>\n<h3 class=\"p2\">\u00bfC\u00f3mo automatizar la comunicaci\u00f3n con inteligencia artificial sin perjudicar la experiencia del cliente?<b><\/b><\/h3>\n<p class=\"p1\">En esta nota, analizo c\u00f3mo la automatizaci\u00f3n de procesos de comunicaci\u00f3n \u2014cuando no se implementa de manera inteligente\u2014 puede da\u00f1ar la conexi\u00f3n emocional con los clientes, afectar la lealtad y perjudicar la percepci\u00f3n de marca.<\/p>\n<p class=\"p1\">Explico los errores m\u00e1s comunes que cometen las organizaciones al integrar tecnolog\u00edas de IA, y propongo estrategias pr\u00e1cticas para lograr una <span class=\"s1\"><b>automatizaci\u00f3n eficiente pero humana<\/b><\/span>, donde la tecnolog\u00eda potencie el v\u00ednculo en lugar de debilitarlo.<\/p>\n<p class=\"p1\">Desde la importancia de dise\u00f1ar flujos conversacionales centrados en el cliente hasta el uso responsable de la personalizaci\u00f3n en tiempo real, comparto herramientas y ejemplos para que las empresas puedan innovar sin perder su esencia.<\/p>\n<h3 class=\"p1\">Agradecimiento<\/h3>\n<p class=\"p1\">Agradezco profundamente a <span class=\"s1\"><b>Forbes Argentina<\/b><\/span> and <span class=\"s1\"><b>Forbes Uruguay<\/b><\/span> por abrir estos espacios de di\u00e1logo sobre el futuro de la experiencia del cliente, la transformaci\u00f3n digital y el rol de la inteligencia artificial en el crecimiento sostenible de los negocios.<\/p>\n<p class=\"p1\">\u2192 <a href=\"https:\/\/www.forbesargentina.com\/columnistas\/como-automatizar-comunicacion-inteligencia-artificial-perjudicar-experiencia-cliente-n66053\">Leer el art\u00edculo completo en Forbes<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Tuve el honor de colaborar como autora invitada en Forbes Argentina y Forbes Uruguay, compartiendo una mirada estrat\u00e9gica sobre un tema fundamental para las empresas de hoy: \u00bfC\u00f3mo automatizar la comunicaci\u00f3n con inteligencia artificial sin perjudicar la experiencia del cliente? En esta nota, analizo c\u00f3mo la automatizaci\u00f3n de procesos de comunicaci\u00f3n \u2014cuando no se implementa [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":803,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IA y Experiencia del Cliente en Forbes | Cecilia Freccero<\/title>\n<meta name=\"description\" content=\"Art\u00edculo en Forbes Argentina y Uruguay: c\u00f3mo automatizar la comunicaci\u00f3n con IA sin perjudicar la experiencia del cliente.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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