{"id":831,"date":"2020-09-24T20:08:06","date_gmt":"2020-09-24T23:08:06","guid":{"rendered":"https:\/\/ceciliafreccero.com\/?p=831"},"modified":"2026-03-04T13:24:51","modified_gmt":"2026-03-04T16:24:51","slug":"webinar-gestion-comercial-basada-en-customer-experience-claves-para-aumentar-las-ventas-en-concesionarios","status":"publish","type":"post","link":"https:\/\/ceciliafreccero.com\/en\/webinar-gestion-comercial-basada-en-customer-experience-claves-para-aumentar-las-ventas-en-concesionarios\/","title":{"rendered":"Commercial Management based on Customer Experience. Increasing sales in dealerships."},"content":{"rendered":"<p class=\"p3\">Tuve el honor de participar como speaker en el webinar <span class=\"s1\"><b>\u201cGesti\u00f3n Comercial basada en Customer Experience \u2013 Claves para aumentar las ventas\u201d<\/b><\/span>, organizado junto a <span class=\"s1\"><b>Wit Advisor<\/b><\/span> and <span class=\"s1\"><b>Tecnom<\/b><\/span>, donde profundizamos en c\u00f3mo mejorar la experiencia del cliente espec\u00edficamente en el sector automotriz y potenciar las ventas a trav\u00e9s de una gesti\u00f3n inteligente de leads.<\/p>\n<p class=\"p3\">Durante la charla, junto a <span class=\"s1\"><b>Mateo Mart\u00ednez<\/b><\/span> (Gerente de Marketing de <span class=\"s1\"><b>Tecnom<\/b><\/span>), analizamos c\u00f3mo, en un contexto de alta incertidumbre, <span class=\"s1\"><b>mantener un contacto cercano y personalizado con los clientes<\/b><\/span> es clave para sostener la competitividad y construir relaciones de largo plazo.<\/p>\n<p class=\"p3\">Compartimos herramientas pr\u00e1cticas para optimizar la <span class=\"s1\"><b>gesti\u00f3n de leads en concesionarios<\/b><\/span>, mejorar la calidad de las interacciones comerciales y <span class=\"s1\"><b>transformar cada contacto en una oportunidad real de negocio<\/b><\/span>.<\/p>\n<p class=\"p3\">Subrayamos que <span class=\"s1\"><b>\u201clo que no se puede medir, no se puede mejorar\u201d<\/b><\/span>, y por eso trabajamos en c\u00f3mo definir y analizar m\u00e9tricas claves que permiten entender mejor el recorrido del cliente (Customer Journey) y dise\u00f1ar estrategias de seguimiento y cierre m\u00e1s efectivas.<\/p>\n<p class=\"p3\">Adem\u00e1s, exploramos el rol de la <span class=\"s1\"><b>tecnolog\u00eda<\/b><\/span> y de la <span class=\"s1\"><b>experiencia omnicanal<\/b><\/span> en la evoluci\u00f3n de los procesos comerciales actuales, haciendo \u00e9nfasis en la necesidad de integrar marketing, ventas y CX de forma coordinada para maximizar resultados.<\/p>\n<p class=\"p3\">Este webinar estuvo dirigido a empresarios, gerentes comerciales, responsables de marketing y equipos de ventas del sector automotriz, interesados en evolucionar hacia modelos de gesti\u00f3n m\u00e1s \u00e1giles, humanos y orientados a la generaci\u00f3n de valor en cada punto de contacto.<\/p>\n<p class=\"p3\">I would especially like to thank <span class=\"s1\"><b>Tecnom<\/b><\/span> y a todo su equipo por abrir este espacio de colaboraci\u00f3n, y a todos los asistentes por su participaci\u00f3n activa y compromiso con construir mejores experiencias para sus clientes.<\/p>\n<p class=\"p3\">\u2192 <a href=\"https:\/\/www.youtube.com\/watch?v=fmvb5Gog1-M\">Ver el webinar completo en YouTube<\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/TJ0-BNY3rIk?si=G5Nmk4KjgYTR8KbO\" width=\"800\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>Tuve el honor de participar como speaker en el webinar \u201cGesti\u00f3n Comercial basada en Customer Experience \u2013 Claves para aumentar las ventas\u201d, organizado junto a Wit Advisor y Tecnom, donde profundizamos en c\u00f3mo mejorar la experiencia del cliente espec\u00edficamente en el sector automotriz y potenciar las ventas a trav\u00e9s de una gesti\u00f3n inteligente de leads. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1647,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_joinchat":[],"footnotes":""},"categories":[6,5],"tags":[],"class_list":["post-831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cursos","category-eventos-y-conferencias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gesti\u00f3n Comercial con CX para Concesionarios | Cecilia Freccero<\/title>\n<meta name=\"description\" content=\"Webinar: gesti\u00f3n comercial basada en Customer Experience para concesionarios. C\u00f3mo aumentar ventas y optimizar leads con IA y CX.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ceciliafreccero.com\/en\/webinar-gestion-comercial-basada-en-customer-experience-claves-para-aumentar-las-ventas-en-concesionarios\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gesti\u00f3n Comercial con CX para Concesionarios | Cecilia Freccero\" \/>\n<meta property=\"og:description\" content=\"Webinar: gesti\u00f3n comercial basada en Customer Experience para concesionarios. 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